The Effortless Records Merch Store is Now Open
Check out the new Merch Store here.
Ben Srokosz has added another album to Elastic Stage.
Forward/Gradual is now available on vinyl alongside All The Broken Hearts.
I already own All The Broken Hearts, and it is a great record. So I am genuinely happy to see more of Ben's catalog getting a physical release.
I love seeing independent music exist as actual records instead of only living on streaming services.
If you have not checked out Ben's music yet, now is a good time.
Buy Ben Srokosz records on Elastic Stage
If you are wondering where to start, I can personally recommend All The Broken Hearts.
Two members of Pseudo Star are back in the studio together, working toward the band’s first new album in 23 years.
This is a long, fly-on-the-wall look at a real session — going through old demos, trying to remember arrangements, arguing with unfinished songs, getting frustrated, and occasionally finding something that still works.
Watch the full session on YouTube.
No big comeback speech. No polished “making of” story. Just two people trying to figure out whether these old songs can turn into a new Pseudo Star record.
David Fair, co-founder of Half Japanese, has died.
David and his brother Jad formed Half Japanese in the mid-1970s and helped create one of the great examples of truly independent music.
Half Japanese went on to influence generations of independent musicians, including Kurt Cobain, who was famously a fan.
RIP David Fair.
Thanks for helping make the world a little safer for weird people with guitars.





The BluIgloos now have their very own Elastic Stage store!
AND they've just released a brand-new single — available to order on 12" vinyl or CD!
Check Out The BluIgloos Store
15 years after its original release, Observatory Watchtower One’s Secrets of Memory Man is now available on CD and Vinyl via Elastic Stage.
If you've been meaning to pick up an Observatory Watchtower One CD or vinyl,
now is the perfect time.
Use code:
WELCOME10
at checkout for 10% off your first Elastic Stage order.
Browse the catalog:
https://elasticstage.com/effortlessrecords
Physical editions available again including:
Elastic Stage prints on demand, so these
releases are finally available again in physical form.